Really understanding the customer
In which way can data science be used to enhance the understanding of customers and their journeys through companies. How does this help companies to improve on CX metrics like CES and NPS and also benefit operational KPI’s like channel costs, churn en customer lifetime value.
What challenges do we face at Underlined in extracting actionable insights from raw company data and how do we see the future of customer journey analytics.
Underlined is interesting for all social sciences studies, and especially for TSB students with an affinity for data and statistics!